Fractional Sales Management & Outsourced Sales Leadership for B2B Companies
Let’s face it, while managing the sales team means you have your finger on the pulse of your company, as the owner, you’re running in a million different directions. Hiring a seasoned sales professional to guide your team could be the solution you need but you’re not big enough for a full-time sales manager.
Fractional sales management is a good fit if you have a team of five or less, know you need a sales manager but can’t afford to add a full time position.
What Is Fractional Sales Management?
A fractional sales manager is an experienced sales leader who works with your company on a part-time or contract basis — giving you the structure, coaching, and accountability of a full-time sales manager at a fraction of the cost. Rather than hiring a $100,000+ VP of Sales you may not yet need, a fractional sales manager integrates with your team, develops your reps, and drives the sales results your business needs to grow.
What a Fractional Sales Manager Does
As your fractional sales manager, Kate Dunn will:
- Conduct a thorough assessment of your current sales process, team skills, and performance gaps
- Develop or refine your sales process and methodology
- Set clear, measurable sales goals and activity metrics for each rep
- Conduct regular one-on-one coaching sessions with your sales team
- Join sales calls, ride-alongs, or virtual meetings to observe and coach in real time
- Review pipeline and forecast accuracy with reps on a weekly basis
- Hold reps accountable for commitments and results
- Report regularly to you as the owner on team performance, challenges, and progress
- Assist with hiring decisions when new sales talent is needed
- Design or refine your sales compensation plan to align with growth goals
Who Fractional Sales Management Is For
Fractional sales management is the right fit if:
- You own a B2B company with a small sales team (typically 1–8 reps) and no dedicated sales manager
- You’re the owner managing sales yourself but don’t have the time to coach and develop your team properly
- You have a sales manager in place but they need mentorship and support from a more experienced leader
- Your team isn’t hitting their numbers and you’re not sure whether it’s a skills problem, a process problem, or a management problem
- You’re scaling and need sales leadership infrastructure before you’re ready to hire a full-time VP of Sales
The Cost Advantage
A full-time VP of Sales or Sales Director typically costs $120,000–$180,000 per year in salary alone — before benefits, bonuses, and onboarding costs. For many small and mid-sized B2B companies, that investment isn’t justifiable yet. Fractional sales management gives you the same caliber of sales leadership on a flexible, part-time engagement — so you get the expertise you need at a cost structure that fits where your business is today.
Why Kate Dunn?
Kate Dunn brings more than 30 years of B2B sales leadership experience to every fractional engagement. She spent 15 years at Xerox Corporation — one of the most celebrated sales organizations in corporate history — and has coached more than 60 sales teams as Director of Sales Training at Keypoint Intelligence. She has worked with business owners across a range of industries to build the sales management infrastructure their teams need to grow consistently. When you work with Evolve Sales Group, you work directly with Kate — not a junior associate.
“It’s the little details that are vital. Little things make big
things happen.”
JOHN WOODEN
